The biggest Annual Passholder event of the year is almost here — and Disney just dropped some exciting new details.
Annual Passholder
This summer, V.I.PASSHOLDER Days are returning to Disney World, and we’ve got the scoop on the first three perks that are officially confirmed. The event runs from May 14 through July 31, 2025, and if you’re an Annual Passholder, this is definitely something you’ll want to plan around. Let’s get into what’s coming — and why we’re already hyped.
A Brand-New Magnet is Coming
First up, it wouldn’t be a proper Passholder event without a new magnet to kick things off, and Disney is keeping the tradition going strong. We don’t have a look at the design just yet, but it’s confirmed that an all-new Passholder magnet will be released for this year’s V.I.PASSHOLDER Days.
Passholder Magnet
If you were around for last year’s celebration, you know how popular these magnets get. They’re collectible, they’re free (with your AP), and they always cause a bit of a frenzy. People lined up early to snag theirs in 2024, and we wouldn’t be surprised if the same happens this time around. So keep your eyes peeled — we’ll let you know as soon as Disney releases location details and distribution dates.
Limited-Time Discounts
Next up — discounts are BACK. Last year, Annual Passholders got 20% off at the Disney Store online during V.I.PASSHOLDER Days, and it was honestly one of the best parts of the whole event. Stocking up on merch, ears, Loungeflys, or maybe even that thing you’ve had sitting in your cart forever? It felt like a win.
©Disney
This year, Disney has confirmed that limited-time discounts will return, but they haven’t announced exactly what those will be yet. Based on 2024, we’re guessing it’ll include some solid merch deals again — hopefully even in-park discounts, too. Either way, we’ll be keeping tabs on the details as they drop. If there’s ever a time to treat yourself, it’s during Passholder season.
The Passholder Lounge Returns
Yes, the Passholder Lounge is officially making a comeback, and we’re already dreaming of the air conditioning. Last year, the lounge was set up in Restaurant Marrakesh in EPCOT’s Morocco Pavilion — and honestly, it was the perfect hideout. It offered free snacks, water, and even surprise character visits from Genie and Abu.
Hey, Genie!
So far, Disney hasn’t said where this year’s lounge will be, but we know it’s coming back as part of the 2025 V.I.PASSHOLDER Days. If you’re looking for a cool (literally) place to take a break in EPCOT this summer, this will be the move. Whether you’re just looking to chill or hoping to spot a rare character, the lounge is worth the stop.
Restaurant Marrakesh
Now, here’s the deal — these are just the first three perks that Disney has revealed. More are on the way, and if this year is anything like last year, we could see things like exclusive PhotoPass opportunities, bonus park experiences, or even sneak previews. It’s clear Disney’s trying to give Annual Passholders a reason to feel appreciated, and we’re not mad about it.
We’ll be watching for every new detail as it’s announced. Make sure your Annual Pass is up to date and mark your calendar: May 14 through July 31 is looking like a pretty sweet time to be a Passholder at Disney World. And in the meantime, stay tuned to DFB for all the latest!
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